Why Home Staging Matters

We’re just going to come right out and say it. YES! Home staging is so important! 

Sometimes when you’re selling a home that is either empty, or very lived in and well loved, it can be hard for the buyer to really picture themselves living in it! In fact, a whopping 81% of buyers have admitted that staging is helpful to visualize living in that particular home! And it doesn’t just affect buyers! “Buyers are willing to spend 1% to 5% more of the dollar value on a staged home than a non-staged home.” Essentially, investing in beautiful staging can really be a win win in the selling/buying process!


Another reason that we love staging so much is because Staging is an incredible tool that—when done well—can really push the potential buyers to put in an offer. 

Staging is a huge piece of selling a home because it can be used to really showcase the homes strengths, and minimize less desirable parts. Maybe the living room is smaller than average, but the kitchen is large and spacious. A stager could really jazz up that living room with some smaller and more appropriately sized furniture and decor, and strategically place a breakfast nook to suggest using that as an added place to hang out. Or maybe the home has some awkward nooks and oddly sized rooms. Sometimes spaces like that can feel awkward when it’s just an empty house, but if you stage it to be a little office nook, play room, or even a cool teen space, it helps the buyer visualize the creative ways that they could use that space!

Staging helps buyers add value by fixing all of those little details that they normally wouldn’t! In fact, homes that are staged have the potential to bring in anywhere from 6 to 20 percent more than before staging! 

Staging isn’t just about going into a home and hanging some nice art and placing some furniture. They also can help you identify some cosmetic issues to fix before showing your home. If you have some dated carpet, or dingy wall paint, or your front yard needs some TLC, your stager will help you make those changes to make the most of your homes appearance! Taking the time and money to freshen up the paint, or put in new windows, it can make a huge difference on what your buyers will offer! 

Besides those essential updates, staging also will help you declutter your space if you haven’t already moved! When a buyer is envisioning living in a home, they’ll be more drawn to beautiful and simple spaces with zero clutter. Of course you love those ornate dishes you got from that relative you love, that quirky art piece you won, or your favorite tv show memorabilia, but the reality is that these things can make it difficult for buyers to imagine making the space their own! Decluttering and moving in simple, timeless pieces that neutralize a home can be so influential for a buyer to see their future life. 

The only downside to staging a home to sell? It can be pricey! Staging costs around $4,000 on average. But you're in luck! When you sell your home with Alise Roberts and Company, we offer completely complimentary staging! We want your selling process to feel smooth and easy, so staging is on us. We would love to answer any questions that you might have about how we can help you sell your home! 

Still don’t believe us that staging is a necessity? These before and afters of some of our recent properties speak for themselves!