A New Approach to Real Estate: Maple Main | Lifestyle • Real Estate

Today’s the day!  We’ve been anticipating this day for many months.  We’ve put in long hours, had tons of meetings, and did a lot of soul-searching.  We’ve had a lot of fun leading up to this day and we can’t believe its FINALLY here!

As much as we love what we do, we realized last year that change was needed.  We are passionate about homes.  We love helping buyers purchase and sellers sell. We especially love getting GREAT deals or selling our listings for WAY more than the competition.  But we have long felt that there is so much more to real estate.

A home is not just an investment.  Our homes provide security, control, belonging, identity and privacy.  Most of all, it’s a place that provides with a centering; a place we start and end each day.  It’s a place that we find comfort with those we love most and feel secure as we grow.  It’s the place we relax, refresh, and learn to become the individuals that we blossom in to.


As Real Estate Agents, we wear a lot of hats through this process: coach, counselor, advocate, confidant and friend, just to name a few.  We get to laugh with people and sometimes we cry with them.  We learn about who they are, what they love most and what their passions are.  We have the privilege of helping them find that special place to call home, or the honor to sell this beautiful home where so many special memories have been made.  That is what WE love. 

Home is more than the houses we live in, it also about where you live.  It’s about enjoying the pleasures that living here in the Pacific Northwest affords us.  We LOVE it here.  We love the lakes and rivers, and the mountains and fields.  We love the laid back tree-hugging vibe and we love the sophisticated, elegant side.  WE love the food, the culture, and the inspiration that the Pacific Northwest gives us every day. 

For this reason, we have decided that we will no longer call our company JUST a real estate company.  Real estate is home and location.  Real estate is lifestyle.  Real estate is design.  Our new company will focus on that.  We are excited to announce that Alise Roberts and Company is now called Maple + Main.  Maple + Main is made up of 3 equal parts: Real Estate, Lifestyle, and Design. 

Of course, the center of what we do is all about helping others buy and sell homes.  This is our passion.  But, we want to offer our clients more.  We want to showcase all the amazing things we love about living in the PNW.  We will be creating video about some of our favorite things to to do, the best places to eat and the hidden gems in areas you may not have discovered yet.  We will be designing itineraries for everything from family day trips to date nights. We will be highlighting the latest local events and reviewing our experiences with them.  We will show you why this area is so special, and we hope that it sparks inspiration for you to try, visit, and enjoy these things with the people in your life, too!  

Design is also intertwined with real estate.  Instinctively, we reach out for attractive things: beauty literally moves us.  That is why every home should be designed to feel comfortable, look beautiful and reflect who we are.  It doesn’t matter if it’s a studio apartment in the city, a farmhouse in the country, or anything in between.  If we make our homes feel beautiful and special, it moves us to be happier and healthier (a scientific fact!).  Our Stylist will be showcasing special ways to make your house homier, more you, and more fun.  She will show you everything from the latest design trends, tips for organizing small spaces, to how to lighten up dark rooms.  If it has to do with design, detail or decorating, she’ll be showing you all about it in our weekly videos.  

We know how busy life can be, so we will focus on short clips that tell you all the details quickly.  We will link information on the various subjects and places we so you know exactly where to find out more about it.  Of course, this also means that we would LOVE to hear from you.  Where are your favorite places, what small businesses in the area do you feel deserve recognition, and what do you feel makes the PNW so special?  We want to hear about it!

We are so excited to build a community that is centered on everything PNW!  We have a lots of big plans for forums and events that you can link up with people that are passionate about the same things you are.   Do you love wine?  We’ll tell you where to go and what to buy!  Do you love to hike?  We have you covered!  Do you like to find new places with unusual cuisine?  We’ll review them!  Of course, in the meantime, we plan to sell lots of homes and tell you all about the real estate market, provide tips on what to do to make the most when you sell, and provide you with the latest expertise and marketing strategies.  If you are buying a home, you won’t find a team that knows the area, the market, and negotiating strategies better than us.  We love what we do, and we are thrilled to make real estate MORE than real estate.